Courses

e.g. AR or AR-211
e.g. Film or "Bass Lab"

MB-375

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the management track
Electable by: MBUS majors
Prerequisites: MB-211 and MB-325
Department: MBUS
Location: Boston Campus

The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutually beneficial working relationships. Topics include the mechanics of talent booking and contracting, union and government regulations, fee/commission structures, contractual considerations, fiduciary duties, budgeting, the development of a client base, and finding success through honesty and fair dealing.

MB-376

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: None
Electable by: All
Prerequisites: MB-255 or MB-355
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

This course explores the impact social media has had on the music industry, specifically for independent music professionals. Students learn how to leverage the combination of social media channels with new, DIY content publishing and distribution platforms to reach a wider audience. Finally, this course shows students how this combination can allow music professionals to reach a wider audience directly, allowing them to bypass the interference of traditional mediating partners and retain more creative and even direct compensation for their work.

MB-387

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the entrepreneurial track
Electable by: MBUS majors
Prerequisites: MB-255 or MB-355
Department: MBUS
Location: Boston Campus

This course focuses on web site design and maintenance with HTML and JavaScript. Students will learn the basics of web site planning and design using HTML, Photoshop, sound/video editing tools, JavaScript, open source code, and online tools and services. Particulars on how to set up a new web presence, site testing, search engine optimization, web site management, and basic marketing will also be covered.

MB-389

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors
Electable by: MBUS majors
Prerequisites: MB-255 or MB-355
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

This course will explore the underlying technology and terminology required to effectively communicate and conduct business in the technology-driven marketplace. In today's business environment, it is essential for managers and executives to understand the basic concepts behind contemporary information systems and how they can be used effectively in business. Topics include hardware, software, network architecture, information security, data warehousing, customer interfaces, and online marketing opportunities. Students will have the opportunity to work with common open source applications used for content management, customer relationship management, online purchasing and payment systems, and more.

MB-391

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the management track
Electable by: MBUS majors
Prerequisites: MB-201, MB-211, and MB-275
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show, and show settlements.

MB-395

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors
Electable by: MBUS majors
Prerequisites: MB-255, LSOC-225, and LMSC-251
Department: MBUS
Location: Boston Campus

The course focuses on the role of money in a music enterprise, with particular emphasis on the emergence of nontraditional forms of funding for talent and music-based enterprises. In addition, the course covers critical tools of financial analysis, both basic and sophisticated, as used by business professionals in corporate settings and investors in private ventures.

MB-397

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Spring Only
Required of: None
Electable by: MBUS majors
Prerequisites: MB-201, MB-387, and either MB-255 or MB-355
Department: MBUS
Location: Boston Campus

The follow-up to MB-387, this course focuses on the development of more advanced websites for business purposes. Technologies used in today's business websites are presented, including HTML5 methodologies, cascading style sheets (CSS) properties and frameworks, JavaScript libraries and frameworks, open source software tools, and the integration with popular cloud services and social networking sites. Students develop workable sites with consideration of content, user experience, layout, and accessibility. Existing web sites are viewed and critiqued for effectiveness, with an emphasis on small to medium-sized businesses and entrepreneurial environments.

MB-405

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: None
Electable by: MBUS majors
Prerequisites: MB-211
Department: MBUS
Location: Boston Campus

Combines an examination of advanced legal topics relating to the music business with a workshop approach to the development of negotiating skills. Students will negotiate various agreements based on actual cases and work to settle disputes arising from the breaching and termination of agreements. Topics to be covered include record deals between artists and record companies, distribution deals between independent and major record companies, copublishing and administration deals, producers and production deals, touring and merchandising, trademark and copyright disputes, group breakups, and disputes between artists and managers. Intensive preparation and class participation by students is expected.

MB-415

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall Only
Required of: None
Electable by: MBUS majors
Prerequisites: LMSC-251 and MB-335
Department: MBUS
Location: Boston Campus

This course focuses on comparing and contrasting the licensing frameworks in the United States and European communities, paying special attention to the monetization of new licensing opportunities in media vehicles such as gaming, film, television, and the internet. Financial analysis and valuation of properties will be addressed through music industry case studies as used by business professionals in the international publishing corporations. In the first few weeks, students acquire a thorough understanding of the structure of the global music publishing industry, including its history, function, laws, and an overview of the financial income streams. In the following weeks, students unravel research subjects, analyze companies, acquire a song catalogue, and find ways to exploit and market their catalogue. The goal is to give students the competencies to work as a Music Supervisor at a film or television studio, an international music publishing company, or to start their own company. Note: Students in this class may have the option of visiting Inholland University in Haarlem, Netherlands for a week during the semester, as part of the student exchange program with Inholland students who are also studying international music licensing. This trip is not a requirement of the class. The cost of this trip is approximately $1,500.

MB-421

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: MBUS majors in the marketing track
Electable by: MBUS majors
Prerequisites: MB-325
Department: MBUS
Location: Boston Campus

This advanced marketing course builds on the integrated marketing communication (IMC) concepts, functions, and processes covered in MB-325 Principles of Marketing with exclusive focus on digital marketing in the music industry. Students choose a music business entity of genuine interest to them for the purpose of creating an integrated digital marketing communication plan projected over a one-year term by quarters. Students define their offer, gather competitive intelligence, conduct primary and secondary market research, draw research findings, and apply them in the creation of a marketing proposal that uses all components of the promotional mix plus social media in the digital environment. At the end of the semester, students present and justify their digital marketing plan to a group of marketing experts including faculty and music industry marketing professionals.

MB-425

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Spring Only
Required of: None
Electable by: MBUS majors
Prerequisites: LSOC-225 and MB-301
Department: MBUS
Location: Boston Campus

An introduction to the challenge of managing in complex contemporary environments, with special emphasis on the music and entertainment industry. The course is integrative, reflective of the breadth of issues that underlies the overall Berklee Music Business/Management curriculum. Its student team-based and experientially focused emphasis is designed to promote awareness of real-world business developments and develop practical skills as well as fundamental strategic planning and performance management knowledge and abilities. The intellectual core of the course will emphasize a holistic and strategic inquiry of the driving forces of competitive markets, the importance of history, the complexity of resource allocation under uncertainty, and the need to develop client/business-specific capabilities that are flexible and responsive to changing situations. Considerable time will be devoted to the study and analysis of companies and the utilization of project based activities, which may include actual client-initiated practice.

MB-433

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall Only
Required of: None
Electable by: MBUS majors
Prerequisites: LSOC-225, MB-275, MB-301, and either MB-255 or MB-355
Department: MBUS
Location: Boston Campus, Los Angeles

Students research topics of current importance in the music industry and participate in moderated panel discussions. The course emphasizes thorough preparation, extemporaneous speaking, and critical listening. Through the discussions, students gain skills in issue analysis, debate, evaluation, and professional dialogue. Students are assigned weekly responsibilities as panelists, moderators, critics, and scribes.

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