The application of theories of organizational behavior and structure to managerial processes, and the overriding influence of ethics in decision making. Through case study analysis, students enhance their leadership abilities while developing skills in organizational efficiency, managerial effectiveness, adaptability, and values clarification.
A comprehensive look at copyright law and its protections for all creative works, with a specific emphasis on copyright's applicability to the music industry. The course will take an in-depth look at copyright concepts first introduced in MB-101 Introduction to the Music Business and MB-211 Legal Aspects of the Music Industry, and further introduce students to enforcement mechanisms, defenses, and requirements for notice and registration. Pending legislation and the applicability of currently existing law to new media such as downloads and streaming will also be covered. The course would be helpful for anyone seeking a career in entertainment, but specifically law and licensing.
An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, customer relationships, target markets, buying behavior, the promotional mix, and related metrics. Students create an integrated marketing communication plan that reflects a comprehensive understanding of competitive strategy based on research findings as well as translating business objectives into effective marketing strategies and plans.
A critical analysis of the anatomy of domestic and international record companies, focusing on the role of each department within the structure. Students become intricately acquainted with such areas of activity as artists and repertoire (A&R), promotions, marketing, distribution, product management, and business affairs. Special attention is given to contractual relationships with artists and producers as well as domestic and international licensing of masters.
A detailed analysis of the inner workings of music publishing companies, with emphasis on the role of the publisher in the acquisition, market development, and administration of copyrighted musical compositions. Topics include copyright registration and renewal, contractual relationships with composers, and an analysis of domestic and international licensing of the publisher's catalog through recordings, motion pictures, print, and performance rights. Relationships with foreign affiliates and subpublishers are also covered.
An in-depth survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.
A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various systems, and a presentation of the various families of music technology devices, in both hardware and software realms and analog and digital realms. Principles of development, manufacturing, ergonomics, and artistic validity will be considered, along with underlying principles of acoustics, electronics, and electroacoustics.
This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup. Students will learn the basic concepts, including market research, submission of business licensing applications, regulatory filings, first contact with the IRS and state departments of revenue, location, organizational structure, financing, employee issues, and many other considerations. Guest speakers will be invited to speak on selected topics.
A comprehensive study of media options available for the promotion of artists, products, and services. Includes a brief discussion of marketing plans, followed by a detailed look at both old and new media. Concepts such as integrated marketing communication are melded with creative tools for branding. Students will analyze an existing promotion plan, as well as create one of their own for a new product. The course is useful for the future entrepreneur, corporate executive, creative production person, or anyone who needs information on consumer research, business relationships, and marketing efforts.
An in-depth study of important management techniques and approaches. Subject areas include strategic planning, employee development, managing change, decision making, small business start-up and management, organizational structuring, labor relations, and business negotiating. The course will focus on the practical applications of the subject matter to the music industry through case studies, role playing, and simulations.
Fundamentally, entrepreneurs see problems and fix them. Today managers, booking agents, publishers, music technology innovators, and artists themselves can enter the music business almost effortlessly because of easy access to web tools and marketing materials. However, with the low barriers of entry, success is difficult. This course teaches students how to maximize their competitive edge to reach the widest-possible audience by showing them how to combine passion for music with sound entrepreneurial principles. Students willl gain an understanding of the individual elements of a business plan, business structures, finance, marketing, management and organizational behavior, and leadership, as well as learning about the entrepreneurial tools particular to the music industry that will help them innovate and create new ventures. By the end of the course, students will emerge with a cogent business plan applicable to many different ventures within the music industry.
The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutually beneficial working relationships. Topics include the mechanics of talent booking and contracting, union and government regulations, fee/commission structures, contractual considerations, fiduciary duties, budgeting, the development of a client base, and finding success through honesty and fair dealing.