The Artist as a Startup
In the digital age, musicians need to be innovative in the way they promote, distribute and monetize the product of their creation. Even if talent is still a critical aspect that will determine the artist’s ability to succeed, building a sustainable career now requires a wide set of skills including an acute understanding of how business works. In this course, artists are developing business-related skills that will be fundamental in their career. Students learn about the economics of creative industries; they learn to analyze emerging trends in music business and come to understand how these trends apply to their own artistic work; and they learn to apply important business skills to foster their own careers.