The Artist as a Startup

Written approval of program director
Electable by: 
CPPD, MPTI, and SFTV graduate students
Required of: 
CPPD graduate students; elective course in MPTI and SFTV
Semesters Offered: 
Fall, Spring, Summer
Valencia (Spain) Campus
Courses may not be offered at the listed location(s) each semester. Consult for specific term availability.

In the digital age, musicians need to be innovative in the way they promote, distribute and monetize the product of their creation. Even if talent is still a critical aspect that will determine the artist’s ability to succeed, building a sustainable career now requires a wide set of skills including an acute understanding of how business works. In this course, artists are developing business-related skills that will be fundamental in their career. Students learn about the economics of creative industries; they learn to analyze emerging trends in music business and come to understand how these trends apply to their own artistic work; and they learn to apply important business skills to foster their own careers.

Course chair: 
Magda Giannikou