The Business of Professional Music

PM-425
Credits: 
2
Prerequisites: 
PM-340
Electable by: 
All
Required of: 
PROM majors
Semesters Offered: 
Fall, Spring, Summer
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

This course develops students’ awareness and provides hands-on, real-world experiences of music and entertainment as a business. Students will conduct self-directed research into their future career path in addition to developing and applying strategies for independent music success. Areas covered include (but are not limited to) research, resources and techniques used in making the transition from college to career, entrepreneurship, self-promotion and self-presentation skills (written and verbal), digital marketing and social media techniques, networking in a new music economy, leveraging opportunity, copyright, performing rights organizations, financial management, and general business techniques (contracts, negotiating, intermediaries). Business development planning will also be discussed and applied.

Department: 
PROM
Course chair: 
Sean Hagon