The General Business Gig: Artistry and Business Development

PM-300
Credits: 
2
Prerequisites: 
PIXX-211
Electable by: 
All
Required of: 
None
Semesters Offered: 
Fall, Spring
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

A course focused on all aspects of artistic and business development, organization, and learning required skills and techniques for creating and operating a successful professional-level event and general business band. This class also includes a performance component. This course meets once weekly for two hours. Techniques taught include how to form a general business band, marketing and production skills, demos, auditioning and showcases, repertoire development, staging, movement, audience communication, and effective organizational behaviors and business development as applied to a professional performance setting. Each week’s class will include a general business lecture component and a performance component in an ensemble-like setting. As part of the class, students will practice performing on their instrument in a setting designed to simulate the practices and techniques required in the professional general business band environment. Assignments will be tailored to build on knowledge and gain skills in important aspects of founding, directing, marketing, and operating effective performing groups.

Department: 
PROM
Course chair: 
Sean P. Hagon
Taught By