Digital Marketing and Social Media Management

Course Number
MB-615
Description

This course provides a comprehensive analysis of online and social media options available for the promotion of entertainment products and services. Students review the plethora of online tools for marketing, including online advertising, social media campaigns, social media etiquette, and games and contests. Students learn to create a total branding plan for an entertainment asset. The capstone of the course requires students to create an integrated online media plan for the promotion of a new entertainment product or services.

Credits
3
Prerequisites
None
Required Of
None; elective course in CPPD and GEMB
Electable By
CPPD and GEMB graduate students
Semesters Offered
Fall, Spring, Summer
Location
Valencia
Department
GEMB
Course Chair
Emilien Moyon
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.