The Science of Artist Management

Written approval of program director
Electable by: 
GEMB graduate students
Required of: 
None; elective course in GEMB
Semesters Offered: 
Fall, Spring, Summer
Valencia (Spain) Campus
Courses may not be offered at the listed location(s) each semester. Consult for specific term availability.

This course is an in-depth exploration of the processes and activities related to management of artists. Students learn how to represent an act by focusing on the many facets of the music industry a personal manager must address. Students learn about the different roles on an artist’s team and other people managers encounter, including understanding who is responsible for which tasks, and how to get the deliverables they need. Students also learn about the environment they must navigate as managers, including record labels, live events, contract negotiations, budgeting, union and government regulations, talent shopping, and more. Finally, students develop a tool kit in order to perform in the role of personal manager with skill and finesse through both theoretical and practical application of this knowledge.  

Course chair: 
Emilien Moyon
Taught By