Creative Entrepreneurship

MB-562

“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” (Hoffman, Casnocha, 2012). Today, the average person changes jobs 13 times during his or her career, and most people will explore diverse fields and industries. For this reason, it is now essential to develop an entrepreneurial mindset: being nimble, continuously reinventing yourself by recombining existing skills while developing new ones. Through this course, students develop an entrepreneurial approach to their careers and learn to apply design thinking (Brown, 2009) to imagine new business models in the field of music and entertainment. The course is structured into three sections: ideation, conceptualization and implementation. In the mindst of this creative journey, students go through the early stages of startup development: from the identification of new opportunities, conception of prototypes, collection of market data to the development of an innovative value proposition, business model and strategy, to respond to emerging needs of the market.

Credits
3
Prerequisites
None
Required Of
None
Electable By
GEMB graduate students
Semesters Offered
Fall Only
Location
Valencia
Department
GEMB
Course Chair
Emilien Moyon
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.