Digital Strategies and Branding for Entertainment

MB-376
Credits: 
2
Prerequisites: 
MB-255 or MB-355
Electable by: 
All
Required of: 
None
Semesters Offered: 
Fall, Spring, Summer
Location: 
Boston Campus
Valencia (Spain) Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

This course explores the impact social media has had on the music industry, specifically for independent music professionals. Students learn how to leverage the combination of social media channels with new, DIY content publishing and distribution platforms to reach a wider audience. Finally, this course shows students how this combination can allow music professionals to reach a wider audience directly, allowing them to bypass the interference of traditional mediating partners and retain more creative and even direct compensation for their work.

Department: 
MBUS
Course chair: 
Don Gorder