Music Industry Entrepreneurship

MB-349
Credits: 
2
Prerequisites: 
MB-211 and MB-301
Electable by: 
MBUS majors
Required of: 
None
Semesters Offered: 
Fall, Spring
Location: 
Boston Campus
Inside Berklee Courses (Online)
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

Fundamentally, entrepreneurs see problems and fix them. Today managers, booking agents, publishers, music technology innovators, and artists themselves can enter the music business almost effortlessly because of easy access to web tools and marketing materials. However, with the low barriers of entry, success is difficult. This course teaches students how to maximize their competitive edge to reach the widest-possible audience by showing them how to combine passion for music with sound entrepreneurial principles. Students willl gain an understanding of the individual elements of a business plan, business structures, finance, marketing, management and organizational behavior, and leadership, as well as learning about the entrepreneurial tools particular to the music industry that will help them innovate and create new ventures. By the end of the course, students will emerge with a cogent business plan applicable to many different ventures within the music industry.

Department: 
MBUS
Course chair: 
Don Gorder