DIY Jazz Marketing

JC-470
Credits: 
2
Prerequisites: 
MTEC-111 and 6th semester standing or higher
Electable by: 
All
Required of: 
None
Semesters Offered: 
Fall, Sprin
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

This course helps students develop practical tools for building their career in jazz in a changing landscape of opportunities in the jazz world. Topics include: exploring all phases of recording, from preproduction to mastering; marketing different kinds of jazz acts; calculating revenue streams, cost-to-benefit analysis, tax implications, and basic accounting; digital strategy, including social media and websites; music distribution; networking; and a variety of other important topics. Students learn how to maximize their time, money, and energy toward their career goals. 

Department: 
JCMP
Course chair: 
George Russell Jr.