Have an idea for a business, product or service that you are serious, determined, and ready to launch now? Startup Lab is an intensive course in product or service design, development, and launching, which culminates with an end-of semester fair/exhibition to real-life customers, financial backers, and other business prospects. The class will be conducted at the coworking facility Workbar in Cambridge. Students taking the course will have the chance to use the facilities of Workbar every day after 6 p.m. and throughout the weekend in order to have a dedicated space to think through, develop, and experiment with their concepts—as well as be immersed in the real-life startups and entrepreneurs housed at the space.
Startup Lab is not about business plan writing—students will be challenged to imagine, prototype, test, iterate, build, price, market and launch a marketable product or service in under 15 weeks. There is no limit to what is considered a product or service: software startups, musical equipment products, publishing companies, or musical groups are all viable ideas for the Startup Lab.
This demanding, results-oriented class is open to students in all Berklee majors, and the diversity of projects and students in the class will offer the opportunity for cross-discipline collaboration, discussion, and learning with an emphasis on product/service design, go-to-market planning, continuous iteration, and customer testing that will challenge students’ creative and analytical minds.
Students taking the course will have the chance to interact with and learn from real-world entrepreneurs and visiting instructors from other universities such as MIT. This course is about the intense process of launching a product or service with each group being treated as a real, results-driven startup with real stakes and real pressures. This course is challenging and very demanding and therefore admission to the class will require both an online assessment and instructor interview.