Startup Lab

ICE-425
Credits: 
3
Prerequisites: 
ICE-125 and ICE-225
Electable by: 
All
Required of: 
None
Semesters Offered: 
Fall, Spring
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

Startup Lab is an intensive course in product or service design, development, and launching, which culminates with an end-of semester pitch and demo to real-life customers and industry experts. Startup Lab is not about business plan writing—students will be challenged to identify a need, ideate, imagine, prototype, test, iterate, build, price, market, and launch a marketable product or service in under 15 weeks. There is no limit to what is considered a product or service: software startups, musical equipment products, performance festivals, publishing companies, dance or theater companies, or musical groups are all viable ideas for the Startup Lab. This demanding, results-oriented class is open to all College and Conservatory students, and the diversity of projects and students in the class will offer the opportunity for cross-discipline collaboration, discussion, and learning with an emphasis on product/service design, go-to-market planning, continuous iteration, and customer testing that will challenge students’ creative and analytical minds. Students taking the course will have the chance to interact with and learn from real-world entrepreneurs and visiting researchers from other universities such as MIT. This course is about the intense process of launching a product or service with each group being treated as a real, results-driven startup with real stakes and real pressures.

Department: 
MBUS
Course chair: 
Don Gorder