This class is designed to help students learn how to creatively solve business problems. More specifically, students will learn about: a) the innovation process and the role of the individual in generating innovations and b) the attributes, habits, and skills of individuals who have successfully started innovative new businesses. Students are then given opportunities to build their skills at creative strategic thinking so that they will be more successful at generating novel and potentially valuable ideas for their companies. Students will receive a creativity assessment to get a sense for their own creative abilities. They will also learn how individuals that started new companies (or who significantly added value to existing companies) came up with the valuable new ideas. Finally, students will also be asked to apply the knowledge acquired in class by coming up with a creative idea for a new product, service, or business.
This practicum course offers senior-level students an opportunity to apply their accumulated business knowledge in a problem-solving, laboratory environment. A continuation of the learning experiences gained in MB-340, the class places students into mentoring relationships with Berklee alumni, as well as other members of the Berklee community, who may have an operating business or who desire to launch a new business venture. Students will undertake, as class projects, the assistance of these hopeful entrepreneurs, in all aspects of starting and/or improving their enterprises. Appropriate business settings will be identified and chosen utilizing a simple proposal submission and screening process. Class sessions, which may include on-site visitations, will focus on developing options and action plans that lead to problem-solving areas students will encounter in business environments.
Monitored and evaluated professional work experience in an environment related to the music business/management major. Placement is limited to situations available from or approved by the Career Center and the Music Business/Management Department chair or designee. To apply for an internship, students must visit the Career Center prior to registering. Note: Students in the music products industry track are required to take MB-495. Credit for prior experience is not available due to the requirement of concurrent contract between the employer/supervisor and the college. International students in F-1 status must obtain authorization on their Form I-20 from International Student Services prior to beginning an internship.
The global music industry is responsible for the supply of music content and brands to music consumers around the world. The digital environment in which this international flow of content occurs has created a new paradigm for regional and national music brands willing to expand beyond their home market, regardless of geography. In this course, students examine the national and regional music industries that have adapted particularly well to this new business model and forged paths into various international markets—many of which, to a great extent, remain impenetrable. Students analyze these successful businesses and the various ways they have reached transnational audiences, which often challenge common practices in the global music industry.
This courses surveys the business practices, laws, contractual settings, and rights organizations that control and facilitate the consumption of music in international commerce. Students learn the many components of the music industry and the types of careers they present, focusing on the vocabulary and terminology used in these environments and the business relationships that connect them. Students also examine the primary areas of music consumption (live, broadcast media, film and video, games, and recordings), with an analysis of the business mechanisms and legal considerations that both drive and govern their operations. Particular emphasis will be given to emerging business models that are tuned to the convergence culture and the rapidly evolving world of digital dissemination. The course will provide the business foundation necessary for effectively managing and maintaining a career in music, whether the student's ultimate career goal is in performance, production, marketing, management, or entrepreneurship.
This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.
This course provides a comprehensive look at entertainment law issues and contracts closely related to the music industry. Students learn to appreciate how the music industry deals in copyrights, exclusive/non-exclusive services, and reputation, image and goodwill through a variety of complex contractual frameworks. Students examine the different contracts specifically involved in music business practice such as publishing, recording, management, production, and live performance, as well as those regarding merchandising, sponsorship and endorsement.
This course focuses on the accounting and quantitative tools of financial analysis that are used by busines professionals in corporate settings and investors. In the course, students look at finance in three ways: first, they discover how music companies record financial transactions in a booking system and calculate ratios of financial statements; second, they determine and understand financial calculations, both focused on the music industry in particular, as well as more general important overall business calculations; and third, they budget and fund music business ventures. Mastering these tools helps students analyze firms from a financial point of view and to measure ventures’ sustainability over the long-term. Students learn how to use financial analysis tools, both basic and sophisticated, to assess the potential of music enterprises, and create new businesses in the music industry.
Leadership is one of the fundamentals of success in today’s age, both on the personal and professional level, and this course is designed not only to help students learn the many facets of the global entertainment business world and leadership in theory, but also to master the skills and experiences necessary to turn them into effective leaders in their own right. Students have the opportunity to learn from real industry case studies, understand the organizational implications of quality leadership and global implications on a variety of levels, and participate in a diverse set of activities and assignments towards developing quality sensibilities and practices as thoughtful leaders in whatever endeavor they might choose to pursue. They study human behavior, internationalization, leadership and communication tactics, and other organizational elements combined with a thorough application of these principles towards building a solid understanding and integration of what makes true leaders in the modern entertainment world.
No business like show business? This course offers an economic analysis of creative industries defined as industries that produce goods that provide artistic, cultural, or entertainment value for the consumer, including music, movie, television, sports, advertising, fashion, and video games. Students apply economic concepts to understand firms’ strategies as they evaluate, using economic reasoning, the latest trade and scholarly writings in the field. Students also analyze current events in world affairs thanks to classroom debates about controversial issues, and their effect on creative industries. Students also master tools and concepts that allow them to navigate these industries and anticipate emergent trends that shape business strategies.
Through this course, students will acquire a detailed understanding of music publishing beginning with the signing of a songwriter through to the exploitation of an administered work via a synchronization license. We will look at the basics of copyright and how a music publisher handles its works in order to best monetize its catalog through print, mechanicals, performance, and licensing.
Students will also complete a detailed study of the clearance process of synchronization and the language and terms included in licensing agreements for film, television, video games and other digital media. This course will provide a comprehensive look at music licensing from the point of view of the various departments within a music publisher as well as from a music supervisor’s perspective.
This course will review the use of music in popular and current film, TV and advertising projects to look at aesthetic, artist positioning, and the relationship between the value of a song, pricing and a production’s budget. Students will acquire the knowledge and skills needed to be a music supervisor; work at a film/television studio or advertising agency’s music department, an international music publishing company, or an online media distribution company; or to start their own music publisher.
“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” (Hoffman, Casnocha, 2012). Today, the average person changes jobs 13 times during his or her career, and most people will explore diverse fields and industries. For this reason, it is now essential to develop an entrepreneurial mindset: being nimble, continuously reinventing yourself by recombining existing skills while developing new ones. Through this course, students develop an entrepreneurial approach to their careers and learn to apply design thinking (Brown, 2009) to imagine new business models in the field of music and entertainment. The course is structured into three sections: ideation, conceptualization and implementation. In the mindst of this creative journey, students go through the early stages of startup development: from the identification of new opportunities, conception of prototypes, collection of market data to the development of an innovative value proposition, business model and strategy, to respond to emerging needs of the market.