Popular Music Institute 1
The first of a three-course series within the Berklee Popular Music Institute, this experiential course provides students with the practical and analytical skills needed to develop a successful touring act chosen from among their fellow students. Students start with a&r, listening to submissions and evaluating both the artist's virtual presence and live performance. They then create an artist development plan, taking into account recording and production, web presence, visual identify, merchandise, brand partnerships, media relations, and touring. In addition to booking and planning a summer semester tour for their acts, students will attend industry conferences to network with professionals and hone their music business and management skills.