Tim Nilson '96

CTO, Direct to Consumer, Sony Music Entertainment


As CTO, Direct to Consumer, for Sony Music Entertainment Inc., Tim Nilson is a key executive in Sony Music's initiative to market and commercialize the company's artists via online and mobile applications, services, and storefronts. Sony Music's artist roster includes superstars Michael JacksonAC/DCChristina AguileraKe$haPink, and Outkast, to name a few.

In his role, Nilson is responsible for the technical strategy and operational execution of Sony Music's consumer-facing technology assets and services, including more than 200 official artist websites. Nilson has developed the company's direct-to-consumer ecommerce platform M2, which currently powers more than 180 online artist stores that generate sales of digital and physical products to more than 60 countries in multiple languages.

Previously, Nilson created Music Box, award-winning mobile media service distributed by Verizon Wireless, AT&T, and SprintPCS.

Recognized worldwide since the mid '90s as an industry innovator of music technologies, Nilson has developed a deep catalog of commercial products for the media and entertainment industry. In 1999, Nilson cofounded Run Tones, a mobile music and entertainment company subsequently sold to Sony Music in November of 2002.   

Prior to Run Tones, Nilson served as director, International Business and Product Development, for CDnow, the online music distribution company. Prior to CDnow, he was director for Technology and Business Development at N2K Inc., responsible for the technical product integration of N2K's Music Boulevard with partners AOL, MTV, Excite, and Netscape. While at N2K Inc., Nilson was instrumental in developing groundbreaking products, including digital downloads and music webcasts for high-profile artists and ensembles such as David Bowie and the Philadelphia Orchestra.

Nilson received a B.A. in music business/management from Berklee College of Music. In 2010, he was awarded Berklee's Distinguished Alumni Award for his many contributions to the digital music industry.