Business of Music
June 20–21, 2014
What's the program like?
The recording industry. New marketing strategies. Music entrepreneurship. These are just a few of the topics you’ll get an inside perspective on through this two-day workshop covering the business, legal, and technological issues affecting independent record production, record companies, music publishing, talent management, concert promotion, and the changes brought by the move to digital. You’ll also learn how to create an interactive website and promote your band with it, the emerging DIY business models, and techniques for using social media.
- The Music Business: Challenges and Opportunities
- Building a Brand and Creating a Buzz in the New Music Industry
- Summary and Conclusions
The Evolving Music Industry: A panel of industry professionals will discuss the important changes taking place in the music industry and their effect on artists and business environments. As the business adapts to digital, DIY, 360 deals, and the like, the changes provide new opportunities.
- Who Does What and Why: A Music Business 101 Update
- Entrepreneurship: The New Music Industry
- New Horizons for Music Enterprises
- Record Label Entrepreneurship
- Music Publishing and Licensing
- The Changing Economics of the Music Business
- Web Commerce and Social Media
- Artist Management
- The R&B/Soul Business: The Roots of Hip-Hop
- Starting and Building a Business
- Concert Promotion and Touring
- Record Contracts: Deal Points
- Building a Website
- Marketing 101
- Public Relations: Getting the Word Out
The program will conclude with the Closing Plenary Session Summary and Conclusions, where students will have a final question-and-answer session with the faculty. This session is scheduled to begin at 4:30 p.m. and should conclude by 5:30 p.m. Program content subject to change.
Who are the instructors?
Seminars and workshops will be conducted by Berklee's experienced and knowledgeable Music Business/Management faculty members and visiting industry professionals.
If you are also interested in enrolling at Berklee full time, there are several benefits to attending the Business of Music program:
- Find out what it takes to succeed in music and at Berklee.
- Study with Berklee faculty.
- Get a head start on your full-time studies.
- Get to know Boston, New England's hub of culture and academia.
- Learn about admission, audition, and scholarship requirements.
Where will I eat and sleep?
Applicants will be sent information and an application for residence hall housing once accepted to the program. Most program participants elect to stay in the Berklee residence halls; however, space is limited. To optimize your chances for on-campus housing, you must return the housing application immediately upon receiving it.
To be eligible to live in the residence hall, you must be 15 years of age by the start of the program. If you apply to the program after mid-May, call the Housing Office at 617 747-2292 to find out if residence hall space is still available.