Onto My Next Adventure: Launching BerkleeICE

Berklee alumnus and Sonicbids founder Panos Panay discusses his decision to return to Berklee as the head of the college's new Institute for Creative Entrepreneurship (BerkleeICE).

January 28, 2014

Can entrepreneurship be taught?

I’ve decided to spend the next few years of my life giving it my all to prove that it can, at the very least, be learned. But I’m getting ahead of myself.

See, we entrepreneurs are creative people. We thrive when we build things, when we chase visions, when we have the chance to create something that others may not yet see or don’t get. We love to zig instead of going for the obvious zag. To paraphrase Bobby Kennedy, we dream of things that never were, and ask why not?

When Berklee’s president Roger Brown (a good friend and a former Sonicbids board member) started talking to me a while back about the prospect of an entrepreneurial institute at the college, I gradually fell in love with the concept. The more I thought about it the more I saw it as a unique opportunity to create something truly impactful and meaningful—and more importantly, like all good ideas, it just felt like an one whose time has come. (I had the same feeling with Sonicbids thirteen years ago.)

Read the rest of this article on Panay's website.

 

More articles by Panay:

Four Easy Ways to Create a Great Workplace Culture (Fast Company)

How to Master the Inner Game of Entrepreneurship (Forbes)

Does Age Matter in Entrepreneurship? (Huffington Post Business)