The Mastermind Behind Karmin
February 8, 2012
http://www.berklee.edu/news/4133/the-mastermind-behind-karmin
It's an internet fairy tale: Berklee-educated duo Karmin uploaded some covers to YouTube, the Ellen DeGeneres show came calling, then Lady Gaga's agent, and this week they'll perform on Saturday Night Live. But behind their seemingly instant success is a man with a marketing strategy: fellow Berklee alumnus Nils Gums '06.
It's an internet fairy tale: Berklee-educated duo Karmin uploaded some covers to YouTube, the Ellen DeGeneres show came calling, then Lady Gaga's agent, and this week they'll perform on Saturday Night Live. But behind their seemingly instant success is a man with a marketing strategy: fellow Berklee alumnus Nils Gums '06.