Berklee Bands Return to SXSW
Berklee College of Music presents its third-annual party at the SXSW Music Festival and Conference, Friday, March 14, 1:00 p.m.-5:30 p.m. at Friends, 208 E. 6th Street, Austin, Texas. Berklee's SXSW Party is 21+, free of charge, and open to SXSW badge holders. SXSW wristband holders and the general public can RSVP to firstname.lastname@example.org to attend.
This year's party features Berklee, Berkleemusic, and Heavy Rotation Records alumni and students performing in styles spanning rock, indie pop, folk, experimental, and acoustic music. Performers include Boston artists Brad Barr from the Slip, Hallelujah the Hills, the Peasantry (HRR), Madi Diaz (HRR), and the Bleedin Bleedins; New York bands Elizabeth & the Catapult (HRR), the Boy Bathing, and Via Audio; Track a Tiger from Chicago; and Austinites Bankrupt and the Borrowers and Stephanie Delk, who will kick off the show with her band, and host the party.
Free copies of Dorm Sessions Volume 5, the new compilation CD release by Berklee's student-run label Heavy Rotation Records that features the Peasantry, will be available at the party. Additional giveaways include a First Act guitar, SanDisk Sansa mp3 players, Berkleemusic online courses, and Sonicbids memberships.
Prior to Berklee's SXSW Party, Heavy Rotation Records faculty advisor Jeff Dorenfeld will participate in Studio SX at the Austin Convention Center, Thursday, March 13, at 2:30 p.m., where he will interview concert promoter Louis Messina, president of the Messina Group.
Artists listed in reverse order of appearance:
Elizabeth & the Catapult (HRR)
Brad Barr from the Slip (solo)
The Peasantry (HRR)
Madi Diaz (HRR)
Heavy Rotation Records [HRR], Berklee's student-run record label, was developed for students to gain hands-on experience in running a record company. The label's staff oversee all aspects of the label's management, creating and implementing plans for A&R, marketing, sales, touring, graphic design, web development, and accounting. HRR has released 10 CDs since 1995. Other releases include the all-female CD Shekinah: 13 Artists, distributed by Epic Records; Apollo Sunshine's second album, co-released with spinART records; and Dorm Sessions Volumes 1 - 5. In addition to Apollo Sunshine, up-and-coming artists that have appeared on Dorms Sessions compilations include Annie Clark (St. Vincent), the Click Five (then known as Oscar Bravo), and Big D & the Kids Table.
Berkleemusic.com is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world. Berkleemusic's award-winning online courses and certificate programs are accredited and taught by the college's world-renowned faculty, providing lifelong learning opportunities to people interested in music and working in the music industry. As the business of music continues to move online, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on this evolving industry landscape. Berkleemusic's students come from over 80 countries around the world, and include Grammy award winners, managers, artists, publishers, music business entrepreneurs and major international touring acts.
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music was through the study and practice of contemporary music. For over 60 years, the college has evolved constantly to reflect the state of the art of music and the music business. With over a dozen performance and nonperformance majors, a diverse and talented student body representing over 70 countries, and a music industry "who's who" of alumni, Berklee is the world's premier learning lab for the music of today—and tomorrow.