Music Business/Management

As a student majoring in music business/management, you will learn the music industry skills, concepts, and methodologies necessary to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. You can select one of three available tracks within the major: self-directed or entrepreneurial activity, music products, or management in corporate environments.

You will demonstrate functional mastery of necessary skills and concepts by completing a final capstone project/experience with portfolio documentation, depending upon the major track chosen. This experience will be an industry internship, leadership participation in an ongoing college model music industry project, or both.

In addition, you'll develop a critical understanding of the criteria of quality work in music business and management environments via your course work, case studies, and exposure to guest lecturers, among other avenues of learning. Through group projects and other class activities, you'll explore how to work effectively with others in groupings typically found in the music business, and you'll develop your ability to nimbly adapt to changes in music business and management environments.

Entrance Requirements

Students self-select to declare the music business/management major following their acceptance to the bachelor of music degree program with demonstration of an overall grade point average (GPA) from their first semester of study of at least 2.0.

Learning Outcomes

Upon completion of a major in music business/management, you will:

  • synthesize the terminology of the music industry;
  • apply copyright and intellectual property law as related to the music industry;
  • develop effective promotion and marketing mechanisms for monetizing music;
  • communicate effectively within business environments (musically, orally, and in writing);
  • apply contemporary business practices to corporate and entrepreneurial environments;
  • assess financial and economic considerations in the commerce of music;
  • integrate, employ, and forecast technological applications as they appear in business environments; and
  • synthesize and apply leadership models, and the ethical considerations upon which they are founded.
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Requirements

30 credits are required (17 from core courses and 13 from one of three tracks).

Core Courses

  • MB-201 Principles of Business Management
  • MB-255 Computer Applications in the Music Business OR MB-355 Advanced Computer Applications
  • MB-275 Principles of Financial Accounting
  • MB-301 Business Leadership & Ethics
  • MB-325 Principles of Marketing
  • MB-P389 Managing Technology-Driven Business
  • MB-P395 Business FinanceManagement Track
  • MB-331 Record Company Operations
  • MB-335 Music Publishing
  • MB-375 Music Intermediaries: Agents, Managers, & Attorneys
  • MB-391 Concert Promotion & Venue Management
  • MB-495 Internship in Music Business OR MB-490/491 Senior Practicum Marketing Track
  • MB-337 Music Product Development
  • MB-341 Creative Promotion in New Media
  • MB- P421 Digital Marketing
  • MB-495 Internship in Music Business OR MB-490/491 Senior Practicum Entrepreneurial Track
  • MB-340 Business Startups
  • MB-387 Website Design & Management
  • MB-P435 Emerging Music Business Models
  • MB-P493 Entrepreneurial Practicum

All three concentrates require approved specified electives as well.

Assessment Evidence

Students demonstrate their learning through the following types of projects:

  • construction and refinement of business plans, as integrated into the curriculum;
  • quizzes, examinations, projects, presentations, and assignments throughout the curriculum;
  • participation in mock contract negotiations and analysis of case studies;
  • development of marketing plans for simulated and real world business environments;
  • written assignments and oral presentations integrated throughout the curriculum;
  • analysis of business statements and financial documentation, and essay assignments exploring matters of economic concern;
  • completion of projects and assignments evidencing the integration of technology program-based, online, mobile, etc.; and
  • monitored and evaluated participation in experiential learning environments, i.e. internships and practica.