The student majoring in music business/management will learn the skills, concepts, and methodologies necessary to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. The student may choose one of three available tracks within the major: self-directed or entrepreneurial activity, music products industry, or management in corporate environments. The student will demonstrate functional mastery of necessary skills and concepts by completing a final project, a capstone experience with portfolio documentation, depending upon the major track chosen. This experience will be an industry internship, leadership participation in an ongoing college model music industry project, or both.
The student will develop a critical understanding of criteria of quality work in music business and management environments by means of course work in business leadership and ethics, by the extensive use of case studies in all courses, and by exposure to guest lecturers. Work on the capstone project will focus on applying these criteria to simulated and actual work environments. The student will be able to work effectively with others in groupings typically found in the music business by means of participation in group projects, critiques of case studies, and divided class activities.
Through topical analysis assignments, the student will develop sufficient resources to enable him/her to cope with and adjust to career-long changes in music business and management environments.
Students self-select to declare the Music Business/Management major following their acceptance to the Bachelor of Music degree program with demonstration of an overall GPA from 1st semester study of at least 2.0.
Upon completion of a major in music business/management, students will:
- Synthesize the terminology of the music industry
- Apply copyright and intellectual property law as related to the music industry
- Develop effective promotion and marketing mechanisms for the exploitation of music
- Communicate effectively within business environments (musically, orally, and in writing)
- Apply contemporary business practices to corporate and entrepreneurial environments
- Assess financial and economic considerations in the commerce of music
- Integrate, employ, and forecast technological applications as they appear in business environments
- Synthesize and apply leadership models, and the ethical considerations upon which they are founded