Music Business/Management

The student majoring in music business/management will learn the skills, concepts, and methodologies necessary to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. The student may choose one of three available tracks within the major: self-directed or entrepreneurial activity, music products industry, or management in corporate environments. The student will demonstrate functional mastery of necessary skills and concepts by completing a final project, a capstone experience with portfolio documentation, depending upon the major track chosen. This experience will be an industry internship, leadership participation in an ongoing college model music industry project, or both.

The student will develop a critical understanding of criteria of quality work in music business and management environments by means of course work in business leadership and ethics, by the extensive use of case studies in all courses, and by exposure to guest lecturers. Work on the capstone project will focus on applying these criteria to simulated and actual work environments. The student will be able to work effectively with others in groupings typically found in the music business by means of participation in group projects, critiques of case studies, and divided class activities.

Through topical analysis assignments, the student will develop sufficient resources to enable him/her to cope with and adjust to career-long changes in music business and management environments.

Entrance Requirements

Students self-select to declare the Music Business/Management major following their acceptance to the Bachelor of Music degree program with demonstration of an overall GPA from 1st semester study of at least 2.0.

Learning Outcomes

Upon completion of a major in music business/management, students will:

  • Synthesize the terminology of the music industry
  • Apply copyright and intellectual property law as related to the music industry
  • Develop effective promotion and marketing mechanisms for the exploitation of music
  • Communicate effectively within business environments (musically, orally, and in writing)
  • Apply contemporary business practices to corporate and entrepreneurial environments
  • Assess financial and economic considerations in the commerce of music
  • Integrate, employ, and forecast technological applications as they appear in business environments
  • Synthesize and apply leadership models, and the ethical considerations upon which they are founded
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Requirements

30 credits 17 from core courses and 13 from one of three tracks. Core Courses MB-201 Principles of Business Management MB-255 Computer Applications in the Music Business OR MB-355 Advanced Computer Applications MB-275 Principles of Financial Accounting MB-301 Business Leadership & Ethics MB-325 Principles of Marketing MB-P389 Managing Technology-Driven Business MB-P395 Business FinanceManagement Track MB-331 Record Company Operations MB-335 Music Publishing MB-375 Music Intermediaries: Agents, Managers, & Attorneys MB-391 Concert Promotion & Venue Management MB-495 Internship in Music Business OR MB-490/491 Senior Practicum Marketing Track MB-337 Music Product Development MB-341 Creative Promotion in New Media MB- P421 Digital Marketing MB-495 Internship in Music Business OR MB-490/491 Senior Practicum Entrepreneurial Track MB-340 Business Startups MB-387 Website Design & Management MB-P435 Emerging Music Business Models MB-P493 Entrepreneurial Practicum All three concentrates require Approved Specified Electives as well.

Assessment Evidence

Students demonstrate their learning through the following types of projects:

1. Construction and refinement of business plans, as integrated into the curriculum.

2. Quizzes, examinations, projects, presentations, and assignments throughout the curriculum.

3. Participation in mock contract negotiations and analysis of case studies.

4. Development of marketing plans for simulated and real world business environments.

5. Written assignments and oral presentations integrated throughout the curriculum.

6. Analysis of business statements and financial documentation, and essay assignments exploring matters of economic concern.

7. Completion of projects and assignments evidencing the integration of technology program-based, online, mobile, etc.

8. Monitored and evaluated participation in experiential learning environments, i.e. internships and practica.