Berklee YouTube Hack Day brings together a group industry experts and alumni who have succeeded at making videos that have attracted massive viewership. They'll teach students exactly what they need to know to produce high-quality, compelling content.
Nils Gums is a Berklee alumnus and CEO and president of both the Complex Group—whose artists include the YouTube smash alumni duo Karmin—and RAWsession, an artist development tool for breaking artists. Since graduating from Berklee, he helped launch the careers of fellow alumni Dawaun Parker and Tiwa Savage and worked in the digital departments and on the business development side for several music industry companies before crafting a promotion strategy fusing search engine optimization and A&R that helped Karmin build its massive audience. He negotiated a deal with Epic Records for Karmin, who recently appeared on Saturday Night Live. Gums, who graduated from Berklee in 2006, is a member of the college's board of trustees.
Andres Palmiter has been an audience development strategist at YouTube for the past three years, where he has worked with Jimmy Kimmel, How it Should Have Ended, Soul Pancake, and Atlantic Records (among many other channels). He lives in Brooklyn, sits on the board of a bicycle non-profit, and has been playing the guitar with varying levels of success since he was six years old.
Ben Meyers is a Berklee student, professional videographer, founder of 21Summit Productions, and recording artist with pop band Me vs. Gravity. His reason for coming to Berklee sets him apart. After working as a music video director and cinematographer in high school, he decided to avoid film school and the typically stiff competition for field work. At Berklee, he had the advantage of being one of the few students at the college focusing more on video more than music. He has learned a majority of his craft from doing—a concept he feels strongly about. He has worked with student bands, professors, architectural companies, yoga pants companies, colleges, and more. He was the lead cinematographer on the feature film, The Guide.