Schedule

 

Of all the possible ways to promote your music, what makes YouTube the best platform for launching your career right now? How have successful artists harnessed this resource to their great advantage? Looking closely at Berklee alumni, current YouTube phenomenons and Karmin, we'll consider what works, what doesn't, and how to put yourself out in front of the crowd.

 

Don't let perfect be the enemy of good. Don't let stage fright keep you from shining. Being yourself is the primary requirement for success in creating compelling content.

 

Think you don't have the tools to create professional-looking videos? The technology is in your pocket. Learn about inexpensive—or better, free—tools you can use to turn your smartphone into the lens through which the world will see you.

 

Making great videos is just the beginning of having a successful channel strategy on YouTube. Nugent will outline some of the most important aspects of building an audience on YouTube with specific advice and examples for musicians. Learn how to write optimized video metadata for your videos and channel management strategies to retain new viewers so they are around for your next big hit. Nugent will also take your questions about how you should be using YouTube today and in your future careers.

 

Last-minute tips on how to create your best work over the next 21 hours, and an example of a 21-hour video.

 

 

Our expert panel will showcase selected submissions, and offer feedback to registrants on their work.

 

Videos from the 21-Hour Video Project will be posted on a YouTube playlist promoted by Berklee and our speakers on their vast social networks.