Saturday, March 1

10:00 a.m.–2:00 p.m.


Why YouTube?

Panos Panay, Berklee Alumnus, Founding Managing Director of Berklee's Institute for Creative Entrepreneurship
Of all the possible ways to promote your music, what makes YouTube the best platform for launching your career right now? How have successful artists harnessed this resource to their great advantage? In a discussion with current Berklee students and alumni, we'll consider what works, what doesn't, and how to put yourself out in front of the crowd. 

How to Make a Great Video with Tools You Already Have

Ben Meyers, Berklee Student, Professional Videographer, and Founder of 21Summit Productions
Think you don't have the tools to create professional-looking videos? The technology is in your pocket. Learn about inexpensive—or better, free—tools you can use to turn your smartphone into the lens through which the world will see you.

Making Videos that REALate

AJ Rafael, Berklee Alumnus and Recording Artist with More Than 108,000,000 Views
Don't let perfect be the enemy of good. Don't let stage fright keep you from shining. Being yourself is the primary requirement for success in creating compelling content.

Demystifying YouTube

Andres Palmiter, Audience Development Strategist, YouTube
Making great videos is just the beginning of having a successful channel strategy on YouTube. Nugent will outline some of the most important aspects of building an audience on YouTube with specific advice and examples for musicians. Learn how to write optimized video metadata for your videos and channel management strategies to retain new viewers so they are around for your next big hit. Palmiter will also take your questions about how you should be using YouTube today and in your future careers.

Get Shooting

Charlie Puth, Berklee Student and Recording Artist with More Than 40,000,000 Views
Last-minute tips on how to create your best work over the next 21 hours, and an example of a 21-hour video.

Sunday, March 2

3:00 p.m.


Selected Video Showcase

Our expert panel will showcase selected submissions, and offer feedback to registrants on their work. Additionally, panelists will each select one video they find particularly compelling and offer the creators of those videos private, half-hour consultations on their work.
Videos from the 21-Hour Video Project will be posted on a YouTube playlist promoted by Berklee and our speakers on their vast social networks.