Founding Managing Director

Panos Panay is the founding managing director of BerkleeICE (Institute for Creative Entrepreneurship) and a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from over 100 countries. He led the company as CEO for 13 years, from its inception until after its successful acquisition by Guggenheim Partners.

Panay is widely credited for spotting and capitalizing early on three distinct emerging trends in the music business over the last decade: the shift to a primarily online marketing model; the emergence of an “artistic middle class;” and the shift from a record-label funded industry to a consumer brand-funded music business.

He writes weekly about startups and entrepreneurship for blogs and publications such as Huffington Post, Forbes, WSJ Accelerators and Fast Company; and guest lectures at universities including MIT Engineering, Boston University, Brown University, and Bentley College. He speaks often at industry events like South by Southwest, MIDEM and CMJ.

His honors include being named to the Fast Company Fast 50, Inc. magazine’s Inc. 500, and the Boston Business Journal 40 under 40 lists; and the Mass Hi-Tech All-Stars. He has won Berklee's Distinguished Alumni Award and. was profiled—along with Sonicbids—in a chapter of the Financial Times-published book Outsmart by best-selling author Jim Champy.

A native of Cyprus, Panay holds a music business/management degree from Berklee College of Music.