"We are a cutting-edge department with a frontier kind of presence in the industry. All of the faculty are well informed on current developments. We bring that into the classroom and mix that with the content you need to know if you want to work in the business. You need to know about legal aspects, business start-ups, and have a very keen eye on where technology change is taking the business."
"I think that the role of the music business professional is to support artists and art, as opposed to the goal being to take music and turn it into profit. To me, there's a difference of commitment and motive that's absolutely critical. I think that's part of the explanation for why the music industry is in such bad shape, because it's been a profit center for people who really don't care about music at all."
"Music business is a unique industry that requires unique skills. And it's an industry that's very competitive. They're up against some pretty sharp people from other schools that are more business focused than music business focused. And they could be competing with a Yale MBA, who knows? They need to have a degree of fluency in accounting, taxation, business startups, so they don't get left behind. At a manager meeting or a marketing meeting, they can converse as a business major at another college can converse."
"The music business is about relationships, at every level. Which means that if you're the manager of an artist, you are the first person that someone from the record label or an agency is going to meet. So their judgment is of you—even before your artists. You can have an effect on whether they're going to be interested in your artist."
"When you think of critical thinking and creative thinking, most traditional business school students tend to be critical and analytical thinkers. They really don't have great peripheral vision. The beauty of Berklee students is that they are creative by nature. That's why they're here. So they take those creative skills that are inherent in their music abilities and translate those to the problems people are confronted with in the business world today."
"I try to teach my students how to think about the music business. This means they must learn the fundamentals—copyrights and contracts, rights and obligations—and exercise their minds to understand how to accomplish their goals. I continue to focus on helping students understand the legal rights relating to the music business, how to recognize the relevant factors and consider their options when making choices."
"Berklee's core curriculum of harmony, ear training, etc., contributes to the music business/management major's lifelong enjoyment of music. No matter how far our students go in the business realm, being able to relate to music as musicians will add much to their lives. Personally, my musical experience has enhanced my understanding of the tension points in the art/commerce dichotomy, and how to soften the conflict."
"Having worked in the music industry as long as I have, I don't want to necessarily just bring war stories. You've got to back it up with some good science and theory. One of the challenges is with new media. The tools are new. So I try to balance those with some real time-tested marketing strategies. You begin to realize that it's all sort of been done before, but now we have an opportunity to recontextualize things. I do try to find a balance of things, but the music business is changing every second."
"Six days a week, I am in the trenches of the music business. I’m managing a whole bunch of artists, putting out a whole bunch of releases, and I’m dealing with the music industry all the time. And then one day of the week I go to Berklee and I talk about it."