A conversation hosted by Panos Panay with Berklee alumnus Stephen Canfield, discussing Red Bull's approach to music and a career that's led him from music tech startups to a major brand that supports hundreds of artists. Canfield leads Red Bull Sound Select, a global artist development and lifestyle marketing program that supports artists and fans through a network of more than 40 curators, and 200 local shows and festivals. The program also spearheads branded events at major moments like SXSW, and 30 Days in LA—a month-long music experience incorporating more than 60 artists in 30 different venues each November. Event sponsored by the Berklee Institute of Creative Entrepreneurship, of which Panay is the founding managing director.
Stephen Canfield began his career in the music industry like many have—as a musician obsessed with great songwriters and loud rock shows. He played in multiple touring bands while attending Virginia Tech’s Pamplin College of Business and later went on to study guitar and music business/management at Berklee. After graduating, Canfield chose to pursue off-stage talents and began working for music tech start-up Sonicbids, which was founded by Panay, also a Berklee alumnus. He led the company's music marketing and advertising division and served on the company’s executive team before sunny skies came calling as he was recruited to join the Culture Marketing team at Red Bull’s North American HQ in LA. He lives in Santa Monica with his wife and dog Emmy—who, yes, is named after Emmylou Harris.