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How do hollywood music supervisors discover, select, and license music for film, television, and commercials? What new tools and submission practices could increase opportunities for independant musicians?
Join us as Berklee Music Business faculty member Andrea Johnson (see her full bio below) shares her original research as recently published in the Journal of the Music and Entertainment Industry Educators Association. Her findings are a cogent summary of interviews with seven music supervisors currently in the field who discuss their real-world obstacles and job responsibilities in licensing music. Come hear how changes in music discovery (for music supervisors) and streamlining practices in submitting musical content (for independent musicians) can escalate opportunities and revenues on those placements industry-wide in a variety of media vehicles, as well as how faculty can adapt coursework to expand career prospects for their students.
Andrea “Ani” Johnson, an associate professor of music business at Berklee College of Music, is an international lecturer and consultant in music licensing, marketing, and strategic management. She has recently spoken at CNN “The Lead,” MIDEM, InHolland University, and Berklee Valencia. Previously, Johnson worked with Chris Blackwell at Island Records and Palm Pictures/Rykodisc and licensed over 30 albums for artists, including Elton John, Parliament-Funkadelic, and Fleetwood Mac. Her work with Gloria Estefan's team included restructuring their financial systems and managing royalties and licenses for their Sony Music venture. Currently, she owns MonoMyth Media, a music supervision company in the Boston market and assists artists in placing their music in locally produced films.