Students research topics of current importance in the music industry and participate in moderated panel discussions.
Heavy Rotation Records was developed for students to receive hands-on experience in record company operations.
A continuation of the learning experiences gained in MB-490, with the added possibility of maintaining a key leadership/managerial role within the operations of Heavy Rotation Records.
Monitored and evaluated professional work experience in an environment related to the music business/management major.
This course presents an overview of the current business, economic, and marketing and production aspects of flamenco music.
An in-depth survey of global music product development with emphasis on the product life cycle.
A comprehensive look at copyright law and its protections for all creative works, with a specific emphasis on copyright's applicability to the music industry.
A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various sy
This course will explore the underlying technology and terminology required to effectively communicate and conduct business in the technology-driven marketplace.
This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup.
The course focuses on the role of money in a music enterprise, with particular emphasis on the emergence of nontraditional forms of funding for talent and music-based enterprises.
A comprehensive study of media options available for the promotion of artists, products, and services.Includes a brief discussion of marketing plans, followed by a detailed look at both old and new
This course focuses on comparing and contrasting the licensing frameworks in the United States and European communities, paying special attention to the monetization of new licensing opportunities
An in-depth study of important management techniques and approaches.
This advanced marketing course builds on the integrated marketing communication (IMC) concepts, functions, and processes covered in MB-325 Principles of Marketing with exclusive focus on digital ma
This course builds on the fundamental computer concepts taught in MB-255 and includes database development and design using Microsoft Excel and 4D database software.
An introduction to the challenge of managing in complex contemporary environments, with special emphasis on the music and entertainment industry.
The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutually beneficial working relationships.
A critical discussion of the future of the music business, focusing on the merging of record labels, management companies, agents, and do-it-yourself tools for the branding and promotion of musicia