Using the classification of psychopathology contained in the current edition of the American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) as a guide, this course will explore the major psychopathology of childhood, adolescence, and adulthood. This exploration will involve examining the etiology of each disorder, its symptomatology, and different treatment approaches. Note: This course may be used to fulfill the social science requirement.
Adult Development and Aging
In this course, students explore adult development and aging. Students examine the research literature on psychological, social, biological, and teleological aspects of how adults mature; and explore issues such as relationships, professions, death, dying, and thriving in a difficult world. Students compare the psychoanalytic, cognitive-behavioral, and existential approaches, including the theories of Freud, Erikson, Kegan, Vygotsky, K bler-Ross, Prochaska, Gilligan, and Goleman. Through reflection, students apply theory to real personal and professional situations.
Website Design and Management
Concerts and Touring
Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show, and show settlements.
Website Development for eBusiness
As the follow-up to MB-387, this course focuses on the actual use of web sites in business. Technologies used in today's business sites will be presented, such as CSS (cascading style sheets), Flash, PHP scripting, and online databases. Students will develop workable sites with consideration of content, demographics, management and leadership strategies, user experience, accessibility, legal issues, and site support services. Existing web sites will be viewed and critiqued for effectiveness, and aspects of online business models, business-to-business, and business-to-consumer will be explored. Emphasis will be given to both corporate and entrepreneurial web environments.
Advanced Legal Issues and Contract Negotiation
Combines an examination of advanced legal topics relating to the music business with a workshop approach to the development of negotiating skills. Students will negotiate various agreements based on actual cases and work to settle disputes arising from the breaching and termination of agreements. Topics to be covered include record deals between artists and record companies, distribution deals between independent and major record companies, copublishing and administration deals, producers and production deals, touring and merchandising, trademark and copyright disputes, group breakups, and disputes between artists and managers. Intensive preparation and class participation by students is expected.
Current Events in the Music Industry
Students research topics of current importance in the music industry and participate in moderated panel discussions. The course emphasizes thorough preparation, extemporaneous speaking, and critical listening. Through the discussions, students gain skills in issue analysis, debate, evaluation, and professional dialogue. Students are assigned weekly responsibilities as panelists, moderators, critics, and scribes.
Senior Practicum 1 (Heavy Rotation Records)
Heavy Rotation Records was developed for students to receive hands-on experience in record company operations. HRR students oversee A&R, marketing, sales, publicity, publishing, promotion, artist development, concert promotion, and web design in the production and sale of recorded music. Students are assisted by faculty, guest producers, engineers, and major label personnel.
Senior Practicum 2 (Heavy Rotation Records)
A continuation of the learning experiences gained in MB-490, with the added possibility of maintaining a key leadership/managerial role within the operations of Heavy Rotation Records.
Internship in Music Business/Management
Monitored and evaluated professional work experience in an environment related to the music business/management major. Placement is limited to situations available from or approved by the Office of Experiential Learning and the Music Business/Management Department chair or designee. To apply for an internship, students must see the internship coordinator in the Office of Experiential Learning prior to registering. Note: Students in the music products industry track are required to take MB-495. Credit for prior experience is not available due to the requirement of concurrent contract between the employer/supervisor and the college. International students in F-1 status must obtain authorization on their Form I-20 from the Counseling and Advising Center prior to beginning an internship.
The Business of Flamenco Music
This course presents an overview of the current business, economic, and marketing and production aspects of flamenco music. Topics to be explored encompass flamenco music as an exported product, including in the American market; marketing of flamenco through the use of various media (radio, TV, press, Internet and web design); publishing potential; major record labels for flamenco music; touring and endorsements; piracy issues; and creating a profitable business with flamenco and other music.
Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution
The internet has created a seismic shift in the music industry. Traditional physical marketing outlets, while still important, have been augmented with a variety of online-based marketing, sales, and distribution outlets, all of which require their own specific marketing approaches and strategies. This course takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music. The course begins with an introduction to online marketing—the opportunities available, case studies on how artists are generating interest online, ways to optimize the fan experience, and the major differences between online and physical marketing campaigns. From there, the course covers the basics of developing a website; securing a domain and hosting company, developing an optimization strategy so potential fans can find the site using the search engines, and best practices for creating a fantastic user experience. Once students have a website set up, the course will look at ways to optimize visibility and acquire new fans using social media and third-party sites like Twitter, Facebook, Last.fm, MySpace, Wikipedia, and more. The course also explores the best methods for generating demand, looks at successful artists and what they are doing to build their community online, and explores other organic (as opposed to paid) marketing opportunities online. This course also considers effective pricing and product techniques designed to reward students' most enthusiastic fans, while helping to generate a higher net margin for them as artists. To help expand marketing and sales outreach, the course discusses pricing details and options for third-party distribution and sales partners (such as iTunes, Amazon, Tunecore, CD Baby, and others), as well as artist-service-based partners (Reverbnation, Topspin, Nimbit, Bandcamp, and others). The final lesson in the course presents options for integrating all of these online concepts into offline activities (such as touring, selling merch, traditional retail options, and press) to enable a fully integrated marketing campaign, one that is timed to generate as much interest (and sales) as possible! By the end of this course, students will have mastered the art of online music marketing, and have a fully timed, integrated, and optimized marketing plan that they can use to build up digital touch points, generate interest in their music, and sell music online.