Principles of Marketing

Department - MBUS
Offered - Fall, Spring, Summer
Course number - MB-325

An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, customer relationships, target markets, buying behavior, the promotional mix, and related metrics. Students create an integrated marketing communication plan that reflects a comprehensive understanding of competitive strategy based on research findings as well as translating business objectives into effective marketing strategies and plans.

Credits: 3
Course Chair: Don Gorder
Prerequisites: MB-275, LMSC-251, and either MB-255 or MB-355
Required of: MBUS majors
Electable by: MBUS majors