Music Product Development
Offered - Fall
Course number - MB-337
An in-depth survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.
Course Chair: Don Gorder
Required of: MBUS majors in marketing track
Electable by: MBUS, MPED, and ELPD majors