Emerging Music Business Models

Department - MBUS
Offered - Fall, Spring
Course number - MB-P435

A critical discussion of the future of the music business, focusing on the merging of record labels, management companies, agents, and do-it-yourself tools for the branding and promotion of musicians and music. Students will analyze the changing music industry and create a "company" which capitalizes on our convergence culture. The course will provide an overview of the many different do-it-yourself options now available, how to maximize a return on those tools, and outside consultants used to promote music.

Credits: 2
Course Chair: Don Gorder
Prerequisites: MB-325 and MB-340
Required of: MBUS majors in entrepreneurial track
Electable by: MBUS majors