Creative Promotion in New Media

Department - MBUS
Offered - Fall, Spring, Summer
Course number - MB-341

A comprehensive study of media options available for the promotion of artists, products, and services.Includes a brief discussion of marketing plans, followed by a detailed look at both old and new media. Concepts such as integrated marketing communication are melded with creative tools for branding. Students will analyze an existing promotion plan, as well as create one of their own for a new product. The course is useful for the future entrepreneur, corporate executive, creative production person, or anyone who needs information on consumer research, business relationships, and marketing efforts.

Credits: 2
Course Chair: Don Gorder
Prerequisites: MB-211, MB-325, and LSOC-225
Required of: MBUS majors in the marketing track
Electable by: MBUS majors